Into Sight, Into Mind
75% of waste New Zealanders send to landfill is recyclable or reusable. Rubbish disposal is a mostly private activity, which often happens without thought while the discarded item is immediately forgotten – out of sight, out of mind.
My project aims to stimulate thought and dialogue about the often invisible world of rubbish, with the ultimate goal of encouraging more responsible management of individual and collective rubbish disposal and production.
Finalist in the 2012 Best Awards.
Awarded membership into the International Society of Typographic Designers in 2011 with Commendation.
View the full project on ISSUU.com