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Hi there! 

With over fifteen years experience in the world of visual communication, both in New Zealand and New York, I have gained a reputation for being a very thoughtful, energetic and creative designer. 

Let's work together!

If you have a business or project that requires a skilled visual communicator to help bring to life, I can certainly help you with that! I work in the areas of branding, packaging, digital media, marketing and exhibitions, documentary-style photography... to name a few! Be in touch and let's chat!


Iyengar Yoga Centre of Wellington

Catherine is very talented, yet humble and such a pleasure to work with. She manages the subtle art of balancing clever design while maintaining the clients best interests at heart. 

The end result always exceeds my expectations. I can’t recommend Catherine highly enough, she is a delight to work with.

Iyengar Yoga Centre of NZ
Editorial design

I had the pleasure of working with Catherine and Rosie on our Special Edition of the Yoga Link – the magazine of the Iyengar Yoga Association of NZ. 

Together they brought an exceptional level of professionalism, initiative and creativity to the project. Throughout the process, their enthusiasm for the subject matter shone through and is evident in the beautiful design and layout. 

Their attention to detail, clear communication and dedication to producing an excellent result made this project a joy to be involved in!

Lisa Phelan
Documentary Style Photography

We spent just a couple of hours altogether with Catherine in our home and local little trails, and the moments that she has captured of us are stunning! We were in delighted tears as we saw our son and our interactions together in ways that we hadn't seen before. 

These aren't posed or staged moments, but real moments...and it's only because of Catherine's way with people and absolute passion for the camera that she can capture these beautiful, natural images.


Curious by nature, I have soaked up an exciting variety of creative experience during my career to date.

2016 / Catherine Adam Photography & Design
Paekakariki, Kapiti Coast

2012 – 2015 / Creative Director + Senior Graphic Designer
Open Lab, College of Creative Arts, Massey University, Wgtn, NZ

2014 / Typography Tutor
College of Creative Arts, Massey University, Wgtn, NZ

2008 – 2011 / Senior Graphic Designer
Story Inc Ltd, Wgtn, NZ

2004 – 2007 / Graphic Designer
Manhattan, New York


My design studies began in the year 2000, after having completed a Bachelor of Arts (1st Class French Honours) followed a stint working and living in France. Design studies were so exciting for me that I continued to study part-time, whilst working as a creative, until 2014!

2014 / Post Grad Dip in Visual Communication (Distinction)
Massey University, Wgtn, NZ

2011 / Grad Dip in Visual Communication (Distinction)
Massey University, Wgtn, NZ

2000 / Introductory Certificate in Design
Massey University, Wgtn, NZ

1999 / Bachelor of Arts (1st Class French Honours)
Victoria Univeristy, Wgtn, NZ


It's always good to have one's hard work recognised!

2013 / International Society of Typographic Design
Awarded Membership with Commendation

2013 / Best Design Awards, New Zealand
Finalist for print: Into Sight, Into Mind

Using Format